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Developers can now submit and distribute applications via the Intel AppUp(SM) developer program to the latest experience
in personal computers called UltrabookTM. 
What's an UltrabookTM?
Ultrabook devices are the latest computing devices with the performance to keep up with modern users. Ultrabook empowers users with a productive worry-free system that wakes up in seconds, apps that launch in a flash, and social media that stays up-to-date even while asleep.
Because Ultrabook devices are powered with the 2nd generation Intel CoreTM processors, they allow for engaging and secure application experiences that connect you with HD media and rich gaming experiences. Ultrabook devices are extremely thin and light, roughly the same thickness and weight of modern tablet devices, giving users the convenience and power to create, produce and share content while on the go.
For our developers, Ultrabook devices offer another great opportunity for more immersive apps, connected software, and HD screen resolutions. Ultrabook devices are 64-bit based devices initially shipping with Windows 7 with screen sizes between 11 and 13 inches. Ultrabook will support Windows 8 as it ships in 2012. Also in that timeframe we expect to see additional hardware features that can support a modern mobile device experience with touch and sensors.
Initial Features (late 2011 and early 2012)
 From zero to go, in seconds: Intel Rapid Start Technology
Intel Rapid Start Technology1 returns your Ultrabook to full operational power within seconds, so you can jump right back into everything you were doing. This ultra-responsive capability gives your device the power to resume in a flash when you're ready, and ultra-low power consumption when on standby.
So you'll save time and get longer battery life.
 Fast-track your favorites: Intel Smart Response Technology
Your Ultrabook just got a lot more responsive. Intel Smart Response Technology2 quickly recognizes and stores your most frequently used files and applications where you can access them right away. You'll save time and power with faster access to the content you use and love the most.
 Always up-to-date: Intel Smart Connect Technology
With Intel Smart Connect Technology3 in your Ultrabook, your email, favorite apps, and social networks are continually and automatically updated even when the system is asleep. No more waiting for the latest world news or friends' updates to be delivered . just lift the lid and you're up-to-date and ready to go. (Available on select systems.)
 Lock down your lost laptop: Intel Anti-Theft Technology (Intel AT)
Concerned about theft or loss? Intel Anti-Theft Technology (Intel AT)2 is smart security hardware that helps protect your data by disabling your lost or stolen UltrabookTM from anywhere in the world. And when your UltrabookTM is returned, it can be easily reactivated without harm to your data or digital content. (Available as an option on designated Intel CoreTM processor-based UltrabookTM devices.)
 Peace of mind online:Intel Identity Protection Technology (Intel IPT)
Make sure your favorite websites know it's you. Intel Identity Protection Technology (Intel IPT)4 helps protect your identity and assets online by adding a trusted link to your system, your accounts, and your favorite online places. It's better online identity protection, authenticated by you. (Available only on select Intel-inspired Ultrabook devices featuring 2nd generation Intel CoreTM processors.)
Get started developing Ultrabook Apps
The opportunity:
From a developer perspective, Ultrabook represents a new category of devices with a huge market potential. A recent release from iSupply predicts Ultrabook devices will account for 40 percent of the notebook market by 2015. In addition, Ultrabooks have garnered a growing ecosystem support . major OEMs including Acer, Asus, Toshiba, Samsung, LG, and Lenovo have launched or announced an Ultrabook line of products.
Ultrabook devices are a strategic imperative for Intel; and Intel is investing heavily in the promotion of the category and development of the ecosystem.
Recently, Intel Capital announced a $300 million UltrabookTM Fund to help drive innovation in this new category of devices. The Intel Capital Ultrabook Fund aims to invest in companies building hardware and software technologies focused on enhancing how people interact with Ultrabook, achieving all-day usage through longer battery life, enabling innovative physical designs and improved storage capacity.
In addition, the new $100 million Intel Capital AppUp(SM) Developer Fund will invest in software tools and services companies developing innovative applications and digital content for the mobile and PC ecosystem.
Development:
Ultrabook devices bring together the performance and capabilities of today's laptops with tablet-like features and represent a convergence of devices. Ultrabook devices will deliver a highly responsive and secure experience in a thin, light and elegant design at mainstream prices. The blending of ultra performance with mobility will now allow developers to build new features and experiences. Mobile app developers can improve their users experience with higher processor and graphics performance. Apps focused on a PC/notebook experience will be able to benefit from context/touch capabilities and bring usage models and experiences never created before.
The Intel AppUp(SM) developer program offers a number of modern APIs and services for app developers to leverage to add value to apps, especially when distributed via a store like AppUp. For more information on AppUp API and services visit this link. And to get the most of your app learn how you can optimize your software for Ultrabook hardware at the Intel Software Ultrabook Community.
Performance and Product Information
1. Requires a 2nd generation Intel CoreTM processor, Intel software and BIOS update, and Intel Solid State Drive (Intel SSD). Depending on system configuration, your results may vary. Contact your system manufacturer for more information.
2. No system can provide absolute security under all conditions. Requires an enabled chipset, BIOS, firmware, and software, and a subscription with a capable Service Provider. Consult your system manufacturer and Service Provider for availability and functionality. Intel assumes no liability for lost or stolen data and/or systems or any other damages resulting thereof. For more information, visit http://www.intel.com/go/anti-theft.
3. Requires a 2nd generation Intel CoreTM processor, Intel software and BIOS update, Intel wireless adaptor, and Internet connectivity. Solid-state memory or drive equivalent may be required. Depending on system configuration, your results may vary. Contact your system manufacturer for more information.
4. No system can provide absolute security under all conditions. Requires an Intel Identity Protection Technology (Intel IPT)-enabled system, including a 2nd generation Intel CoreTM processor; enabled chipset, firmware and software; and participating website. Consult your system manufacturer. Intel assumes no liability for lost or stolen data and/or systems or any resulting damages. For more information, visit http://ipt.intel.com.
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